Puma’s first collaboration-focused store currently showcasing Rick and Morty, Super Mario, and Animal Crossing.
Consumers are able to immerse themselves in their favourite adventures, try on the featured collaborations and shoot pictures and videos to create the ultimate social media post. They can even earn points towards rewards by joining the Puma content creation app and having their posts boosted across Puma channels.
Collaborations will rotate every 9 weeks with a 3-week interval between rooms.
The store also has an academy located downstairs, which provides digital and creative skills to aspiring social media influencers, with the help of local collaborations in the community.
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